Are you a US ecommerce merchant looking to increase sales by selling abroad? Let Glenbrook help take you global!
Whether you’re a merchant domiciled only in the US, or if you’re a merchant with a “footprint” outside of the US, Glenbrook has the expertise to help you reach as broad an audience as is feasible, ensuring that you are able to accept the forms of payment your target customers have access to, are comfortable with, and prefer to use.
Are you aware that in Germany the vast majority of debit cards are not enabled for online use over the Visa and MasterCard networks?
Do you know that you can easily display the price of goods on your US site in the user’s local currency and not bear any risk of currency fluctuations between auth and clearing times, or if the item is charged back or refunded 60 days later?
International eCommerce Payment Assessment
Let Glenbrook help you address the following questions for countries in North America, Eastern and Western Europe, Asia, and Latin America:
- Market size? Including total population and associated number of potential online customers by key demographics (e.g., age, sex, economic tiers, etc)
- What are the current, popular, and emerging online payment mechanisms in your target countries/regions?
- How do they work?
- What are market shares and demographics of each payment type?
- What local payment trends should be incorporated into your payment strategy?
- What alternatives do you have for accepting these payment types – e.g., via local banking relationships, global acquirers, third party payment providers, gateways, etc? What are the relative economics of those alternatives?
- Who are the key service providers in each country by type of payment? What are their reputations? Do any players span countries?
- What are inherent risks associated with key payment types and how can they be managed – e.g., customer recourse, fraud (“real” and “friendly/first party” fraud)?
Vendor/Partner Evaluation
In addition, Glenbrook can help you perform more detailed research and due diligence on potential payment providers/partners, including:
- Time in business
- Market share (as available)
- Global orientation
- Ease of integration
- Technical advantages
- Global reach
- Global support
- Communication capabilities
- Major customers
- Contact information
- Cost comparison
- Institutional type (bank, payment processors, etc.)
- Transacton volume
- Corporate data (market cap, enterprise value, revenue, ownership)
