Converting Customers with TrialPay

Glenbrook's Russ Jones and Scott Loftesness recently completed a fourteen-page Research Brief entitled:

Converting Customers With TrialPay
A New Payment Alternative for Online Merchants

From the introduction: "Although typically categorized as an alternative payment mechanism, TrialPay’s solution is quite different from the other online eCommerce payment alternatives such as Google Checkout, PayPal, and Bill Me Later. It’s really in a different class—instead of providing consumers that are ready to buy with a more secure or more convenient way to pay, TrialPay provides consumers that are hesitant to buy with added incentives to push them into taking action."

To request a complimentary PDF copy of this Glenbrook Research Brief, click here.